How it works
Every campaign follows the same route, from the first conversation about your offer to the leads landing in your system.
The route
01Offer and audience
We start with what you sell and who buys it. We look at how the offer is presented today, what objections come up, and which audiences are worth the spend. The output is a written definition of the campaign and of what counts as a qualified lead.
02Landing pages and creative
We write and design the page the traffic will land on, and produce the ad creative that leads to it. Pages are built to load fast and to work on a phone, because that is where most of the traffic will come from.
03Traffic
We buy contextually relevant traffic through the channels that fit the offer — native, display, search, and social placements. Targeting is set to the audience agreed in step 01, and adjusted as the campaign produces data.
04Capture and checks
Leads are captured on our pages. Before delivery, each one is checked for completeness against the agreed fields and for duplicates against what we have already sent you.
05Delivery
Leads reach you in the format agreed during setup — a scheduled file, an email notification, or a direct connection to your system. Delivery starts as soon as the first campaign is live.
06Reporting and iteration
You get reporting on spend, volume, and what changed during the period. We retire creative and placements that do not work, and put the budget behind the ones that do.
What we do not do
- We do not buy or resell lead lists.
- We do not deliver the same lead to two clients.
- We do not run campaigns in categories we have not agreed with you.